Best Selling Designer Bags

In this edition we will continue from where we left off on the quest of clarifying the Best Selling Designer Bags, there are times when you simply can’t resist the classic designer bag because they are just that—classic.

Our continuation will begin with: PRADA LOGO


This Italian fashion behemoth has solidified its position as one of the major players in the business and in popular culture.

Mario Prada, Miuccia Prada’s grandfather, opened the first Prada store in 1913. Mr. Prada opened his store in the Galleria Vittorio Emanuele II in Milan, the oldest operating shopping center in the world and a pretty swanky one at that. Mario Prada opened the store with his brother, Martino functioning as a leather goods company specializing in luggage and trunk-making. He catered to the wealthy fashionistas of Milan with bags, trunks, and travel accessories. They had attained the renowned title of “Official Supplier of the Italian Royal Household” The Italian royal family liked Prada because of the superb craftsmanship of their items, and in 1919 Prada was recognized as an official supplier to the Italian royal family. The House of Savoy coat of arms and knotted rope design have been allowed to appear in Prada’s famous logo ever since the fashion house was named the official supplier of the Royal family, which was quite an honor. A bit later, they would venture into ready-to-wear.

Prada, a well-known Italian brand, is another name that conjures images of luxury. Their bags are classics in every decade and are constructed with exceptional quality.

Prada Designer BagThe Arrival of Mrs. Prada

Since Mario Prada didn’t think women should work in business, he forbade his female relatives from working there. Ironically, Luisa, Mario’s daughter, replaced her father and oversaw Prada for nearly twenty years because Mario’s son showed no interest in the company. Miuccia Prada, Luisa’s daughter, started working there in 1970 and eventually succeeded her mother as CEO in 1978. (having earned a Ph.D. in political science and dabbled in mime at the Piccolo Teatro, naturally). She started to work and soon had her first collection of nylon “Vela” bags for totes and backpacks. Miuccia started using the nylon fabric Pocono to create waterproof backpacks. She first met Patrizio Bertelli, an Italian who had started his own leather products company at the age of 24, in 1977, and he quickly joined the business. He gave Miuccia advice regarding business matters, and she took it. He suggested stopping the importation of English items and replacing the current luggage.

The “It Bags”:

It was a kind of novelty to turn a practical, waterproof fabric into something opulent and stylish, and its modest, elegant branding—a single triangular metal token—was the total opposite of the logo-heavy It-bags that were popular at the time, making it a sure-fire hit. The company had established itself as a major participant in the fashion industry by the time its first runway collection debuted in 1988 to rave reviews.

By the time Miuccia inherited the business in 1978, annual sales had reached $450,000 US. Bertelli worked alongside Miuccia as the company’s business manager, giving her time to incorporate her original ideas into the designs. She would later provide ideas for the Prada house that would alter it.

In 1979, she introduced her first line of bags and backpacks. Her grandfather had used a durable military-spec black nylon Prada Vela Bagsfor them when he covered steamer trunks. Even though their high prices and lack of advertising made them difficult to sell initially, the lines would eventually become her first commercial triumph.

The bags were then distributed wholesale in upmarket department shops and boutiques throughout the world by Miuccia and Bertelli. On the location of the former historic “London House” store operated by Felice Bellini from 1870 until the 1960s, Prada erected a second boutique in 1983 in the Galleria Vittorio Emanuele, the hub of Milan’s shopping, that was reminiscent of the original store but sleeker and more contemporary.

An important new item was a nylon tote. The same year, the Prada fashion firm opened stores in well-known retail areas of Florence, Paris, Madrid, and New York City as part of its growth across continental Europe and the United States. In 1984, a range of shoes was also introduced. The “classic Prada handbag,” which Miuccia debuted in 1985, became an instant hit. Its sleek lines and craftsmanship possessed a richness that has become the Prada trademark, despite being durable and functional.

The Commitment

In 1987, Miuccia and Bertelli married. Prada launched its women’s ready-to-wear collection in 1988, and the designs came to be known for their dropped waistlines and narrow belts. Prada’s popularity increased when the fashion world took notice of its clean lines, opulent fabrics, and basic colors.

Due to its creativity, Prada became one of the most important fashion houses, and in the 1990s, the brand developed into a pricey status symbol.

Prada Store frontIn 1998, sales were estimated at L 70 billion, or $31.7 million. After working for the house in Asia, Patrizio Di Marco took over the expanding business in the US. He was effective in getting department stores to show the Prada bags prominently so that fashion writers would take notice of them. The “working-class” concept of Prada, according to Ginia Bellafante at The New York Times Magazine, “was becoming stylish in the high-tech, IPO-driven early 1990s,” which contributed to its sustained popularity. In addition, Miuccia and Bertelli, who is now married, guided the Prada label’s cautious expansion, making products difficult to find.

The high-end fashion label Miu Miu, named after Miuccia’s nickname, debuted in 1992. Younger customers and celebrities were Miu Miu’s target market. The Council of Fashion Designers of America (CFDA) award for accessories was given to Prada in 1993.

As “designer of the year” in 1995 The 18,000 ft2 Prada store in Manhattan, New York, which was then the chain’s biggest, opened its doors in 1996. At this point, the House of Prada had 40 locations around the world, 20 of which were in Japan. The business employed 84 additional Italian manufacturers on a subcontract basis in addition to its own eight factories. In 1996, the businesses of Prada and Bertelli were combined to form Prapar B.V. The name was then changed to Prada B.V., and Patrizio Bertelli was appointed CEO of the high-end Prada corporation.

Style Twisted

Supermodels are dominating the catwalk shows for the largest brands in the industry as well as the covers of your favorite fashion magazines. Prada was no exception; a very young-looking Kate Moss, Naomi Campbell, Linda Evangelista, and Carla Bruni were all runway regulars, making their shows essentially the finest to keep an eye on for fashion.

The inspiration behind Miuccia Prada’s spring/summer ‘96 collection was “The delicious taste of bad taste” (in her own words). We were all inspired to reach for clumpy sandals and collared cashmere once more by taking elements of style that had been consigned to the closets of the distant past (avocado green and musty-brown color combinations, as well as a healthy dose of geometric print), but turning them into something sweet – albeit in an awkward, knock-kneed sort of way.Romeo + Juliet

What a fashion moment, eh? Yes, the white dress with angel wings worn by Claire Danes in the 1996 Shakespeare film, which had us all misty-eyed and swooning at the romanticism of it all, was made by Prada under the direction of Romeo + Juliet director Baz Luhrmann. Who hasn’t at some point in their lives mentally replayed that fish tank scene? Speaking of big-budget clothes, Miuccia Prada collaborated with Baz Luhrmann on The Great Gatsby’s costumes in 2013, modifying garments from the vast Prada archives to fit the movie’s 1920s era.

Bowling Bags

It is by no means an exaggeration to suggest that everyone in the 2000s carried a bag similar to this one. Please raise your hands if you once possessed a bowling bag. Everyone in the office had one of them swinging from the crook of their arm, which was confirmed by a straw vote. In the summer of 2000, Prada’s sporty, perforated leather bags were in high demand, with year-long waiting lists in every country.

The Ghost Town

There hasn’t been a single purchase made in the 13 years since a Prada store opened in Texas. The doors have been shut, Prada store in Texasthere is no personnel present, and the shoe and bag exhibits are collecting dust as you approach the glass front. Why then did a Prada store wind up in a remote location? The Prada Marfa store, a sculpture-turned-landmark built in 2005 by artists Michael Elmgreen and Ingar Dragset, is located just outside Valentine, Texas, a town of around 134 people. It wouldn’t appear out of place in any significant shopping district from Milan to Tokyo because it is constructed from clay stone and has distinctive Prada-logo awnings.

It appears as though an extraterrestrial spaceship has crash-landed in the desolate countryside when it is isolated and flaunting designer handbags to nothing but tumbleweed in the awful silence. When the project first started, the brand itself was completely unrelated to it, but as Dragset told Dazed Digital, “we realized it would be crucial to the project to get in touch with them.” They were extremely wonderful; Miuccia herself chose items that were really skillfully chosen in sandy colors because it was in the middle of the Texan desert, he continued. Beyoncé recently posted a photo of herself leaping in front of this business, so if you ever find yourself in the middle of nowhere, you must go there.

Have Some FunFashion Model and Makeup Artist

Fashion should occasionally just be enjoyable, right? The spring/summer 2010 fashion show had a playful quality that made it one of our all-time favorites. It was, as Prada herself put it, “business to the beach,” where playfulness meets power dressing. The exhibition began with a range of Grey, angular jackets and coats (that, we’re willing to gamble, would make any business meeting entertaining), which was followed by, a collection of crystal-studded, baby-doll gowns in the form of chandeliers.

Please let me know in the comments section below if you have any questions or comments regarding the topic, or particular bags, need assistance choosing your bags or just drop me a comment to say hi!! That is totally cool with me, I will be more than pleased to assist you as I have a great deal of knowledge in this area.

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